How to choose the right keywords and where to include keywords on your page.
Relevant, targeted keywords can get you to the top of search engine rankings, help you attract visitors interested in your web site's content and targeted traffic means better sales conversion ratios = more sales = more $$$ for you.
1. Keyword Research
Study the product or service
you want to promote and write down what it offers and what special features can be found there. Describe in your own words what the
product page is about or how you would recommend that site/page to your friends.
What is the site about?
Why is the site more valuable than others in the same niche?
Who is your audience and
what words do they use?
What are possible words
your products or services can be described with?
Ok now we have a list of possible keywords we can use, let's analyze them, find how often they are used and what combinations the surfers search for as well. To do that we go to:
http://inventory.uk.overture.com/d/searchinventory/suggestion/ and type in the first keyword.
Lets say just as example we promote an
Ergonomic Chair that tool gives us back the following numbers showing
how many times each term was searched for during the last month:
Ok now we have a good
selection of possible keyword combinations and we do the same as well with the other terms we came up with while studying
our products or services.
So lets see
how much competition is out there for those keywords, for that we simply go to
Google and type in each of the above
keyword combination starting with the ones that best describe our
product, on the it will give us the following results:
So we see for each of our
Keyword combination we selected what competition we have and
select the one in the end that best describes our
product or services but has the least competition so we can
improve the chances of our pages ranking.
You can do the same
process for every page and product to get optimal search engine
2. Where to Include the keywords in your pages
1) Title tag (this is the most important one)
2) Repeat the title on the page with H1 tags
3) In the regular text of that page (remember search engines love text, so always include some paragraphs of text on all pages!
4) In text links on other pages pointing to this page
(Important: don't try to artificially get incoming text links on any
pages you have try to have links on pages where it make sense from the
users point of view and have them on pages that have similar themes or
5) In the URL: domain name or folder name (sub dir name) or html file name
( ergonomic-chair.html )
The following are used by some SE's and not by others but it I do them on most pages anyway.
6) Meta description tag
7) Meta keyword Tags
8) Rename the pics or
banners using keywords ( ergonomic-chair.gif )
9) Alt tags
10) Be creative and always remember:
search engines love text!
Example of page header:
<title>Your site title and description goes here</title>
<meta name="robots" content="index all, follow all">
<meta name="description" content="Your site title and description goes here">
<meta name="keywords" content="Keyword1, keyword2, keyword3, etc etc">
Here is another useful tool to find keywords:
helps you find all keyword combinations that bear any
relation to your business or service - many of which you
might never have considered.
of niche keywords for use in your web pages.
To learn more about Wordtracker, please click here
An Experts' Guide to Keyword Research
How would you handle the unappetizing task of creating a
search marketing campaign for vegetarian dog food? The
creators of Wordtracker asked some of the most respected
SEM experts in the world to tackle this challenge.